After working with the Fellow team to brand the Fellow Drops experience, the next step was for me to Art Direct a photoshoot that would give them evergreen assets to use for the Fellow Drops brand across all marketing platforms.
The goal of the shoot was to exemplify the key differentiator of Fellow Drops coffee service: The Tasting Panel. They spend hours tasting hundreds of coffees to recommend each week, so we wanted this to be portrayed in a fun and playful way as well as giving the viewer a look into the Fellow Drops experience.
